Unit packets of smokeless nicotine products
Mandatory, permissible and prohibited labelling of unit packets of smokeless nicotine products, such as nicotine pouches, is regulated by the Tobacco Act. In addition, the Tobacco Act regulates the shape, colour, material and other appearance of unit packets of smokeless nicotine products.
The unit packet of a smokeless nicotine product may include the brand name of the product and its product group, the business name and contact details of the manufacturer or importer, as well as the packet size, flavour and barcode of the product. However, the information must be presented so that the labelling does nothing to help the unit packet stand out from other unit packets of smokeless nicotine products and the labelling does not promote the sales of the product.
The unit packets of smokeless nicotine products must contain:
- a list of the ingredients contained in the product in descending order based on weight;
- an indication of the nicotine content of the product and the delivery per dose;
- the manufacturer’s batch number;
- a recommendation to keep the product out of reach of children;
- health warnings in Finnish and Swedish.
The unit packet of a smokeless nicotine product must include the following nicotine warning label with the text: ”Tämä tuote sisältää nikotiinia, joka on voimakkaasti riippuvuutta aiheuttava aine” (“This product contains nicotine, which is a highly addictive substance”).
The requirements for mandatory labelling and warning markings on the unit packets of smokeless nicotine products will be applied as of 1 February 2026. After that, unit packets that do not comply with the attached requirements may not be sold or otherwise supplied to the consumer.
The labelling of smokeless nicotine products or their unit packets must not:
- promote the product or encourage its consumption by creating an erroneous impression about its characteristics, health effects, risks or emissions;
- suggest that the product is less harmful than others or aims to reduce the effect of some of the harmful components of smoke (e.g. natural, organic, additive-free);
- suggest that the product has vitalising, energetic, healing, rejuvenating, natural or organic properties, or that its use has other health or lifestyle benefits (e.g. energy, organic);
- resemble a food item or a cosmetic product;
- suggest that the product has environmental advantages.
The list is not exhaustive, and some labels that are not included in the list can be addressed under the provision on the marketing ban if necessary.
Due to the transitional provisions, the requirements for the prohibited labelling of unit packets of smokeless nicotine products will enter into force one year after the entry into force of the Tobacco Act amendment. The amendments will be applied as of 1 August 2026. After this, smokeless nicotine products or their packaging containing prohibited markings may not be sold or otherwise supplied to consumers.