Unit packets of smokeless nicotine products

Mandatory, permissible and prohibited labelling of unit packets of smokeless nicotine products, such as nicotine pouches, is regulated by the Tobacco Act. In addition, the Tobacco Act regulates the shape, colour, material and other appearance of unit packets of smokeless nicotine products.

The unit packet of a smokeless nicotine product may include the brand name of the product and its product group, the business name and contact details of the manufacturer or importer, as well as the packet size, flavour and barcode of the product. However, the information must be presented so that the labelling does nothing to help the unit packet stand out from other unit packets of smokeless nicotine products and the labelling does not promote the sales of the product.